Product Development / Marketing Process

 

Our services begin in the early phase of product development through to post launch of your brand.

  • At Peloton Advantage, a strategic publication plan lays the foundation for supporting the clinical development plan.

  • Our Tempo team understands the needs of payers and can support a value-based publications approach to ensure access, coverage, and reimbursement.

  • Echelon Brand Communications specializes in preparing clinically relevant and engaging communication strategies to allow pharmaceutical sales professionals to deliver impactful information to their physician customers.

 

Preclinical Tactical Offerings

  • Competitive Benchmarking Analyses
  • Strategic Publication Planning
  • Preclinical Publications
  • Abstract / Poster Presentations
  • MOA, MOO Publications

 

 

Phase I / IIa Tactical Offerings

  • Competitive Benchmarking Analyses
  • Strategic Publication Planning
  • KOL Steering Committees
  • Phase I / IIa Publications
  • Abstract / Poster Presentations
  • Disease State Articles

 

Phase IIb / III Tactical Offerings

  • Strategic Publication Planning
  • KOL Steering Committees
  • Gap Analyses
  • Phase IIb / III Publications
  • Abstract / Poster Presentations
  • Scene-setting Articles
  • Competitive Intelligence
  • Congress Attendance
  • Managed Market Value-Based Analyses
  • Managed Market Gap Analyses
  • AMCP Dossiers
  • P&T Committee Presentations
  • Managed Market Advisory Boards
  • Managed Market Publication Plans
  • Print / Electronic Learning Modular Systems
  • Disease State Backgrounders
  • Pre-launch Communication Plans
  • Pre-launch eNewsletters
  • Disease Awareness Direct Mail

 

 

Launch Tactical Offerings

  • Strategic Publication Planning
  • KOL Steering Committees
  • Gap Analyses
  • Phase III / IIIb Publications
  • Abstract / Poster Presentations
  • Secondary Publications
  • Competitive Intelligence
  • Congress Attendance
  • Trade Journal Publications
  • Key Scientific Communications
  • Evaluations
  • Dissemination Assessments
  • Monographs
  • Managed Market Value-Based Analyses
  • Managed Market Gap Analyses
  • AMCP Dossiers
  • P&T Committee Presentations
  • Managed Market Advisory Boards
  • Managed Market Publication Plans
  • Product Launch Workshops
  • Leader's Guides / Participant Guides
  • Product / Medical Pre-work
  • Annotated Clinical Reprints
  • Managed Market Publication Plans

 

 

Post Launch Tactical Offerings

  • Strategic Publication Planning Updates
  • KOL Steering Committees
  • Phase IV Publications
  • Abstract / Poster Presentations
  • Product Expansion / New Indication Planning
  • Secondary Publications
  • Competitive Intelligence
  • Congress Attendance
  • Journal Supplements
  • Trade Journal Publications
  • Case Studies
  • Publication Repositories
  • Roundtable Discussions
  • Enduring Materials
  • Managed Market Value-Based Analyses
  • Managed Market Gap Analyses
  • AMCP Dossiers
  • P&T Committee Presentations
  • Managed Market Advisory Boards
  • Managed Market Publication Plans
  • Advanced Medical Training
  • Patient Case Studies
  • Drive-Time CDs
  • Virtual Preceptorships
  • Plan of Action (POA) / District Meetings
  • Distance Learning / eModules

 

 

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